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Research-Driven UX/UI · 200+ Products Improved · 400% Avg Conversion Lift

Fix What's Costing You
Conversions Every Day
With Expert UX/UI Consulting

We identify exactly where users drop off, why they don't convert, and how to fix it — through heuristic audits, user research, and data-driven design improvements that measurably lift your business metrics.

UX AuditUser ResearchPrototypingUsability Testing
UX Audit Report — Live Site
Before Audit
1.8%
Conversion Rate
After UX Fix
7.4%
Conversion Rate
CTA button below the fold on mobile
Critical
Form has 11 fields (optimal is 4–5)
High
No social proof above the fold
High
Hero headline — fixed & A/B tested
Fixed ✓
Page speed improved (4.8s → 1.2s)
Fixed ✓
400%Avg Conversion Lift
200+UX Projects Done
60%Avg Bounce Rate Drop
5–7 DaysUX Audit Delivery
10+Years UX Experience
Our Services

UX/UI Consulting Services We Offer

From a quick UX audit to a full design system overhaul — comprehensive UX/UI services that measurably improve your digital product's performance.

🔍

UX Audit & Heuristic Evaluation

Comprehensive 100-point UX audit using Nielsen's 10 heuristics, heatmap analysis, session recordings, and funnel analysis with a prioritized fix list.

👥

User Research & Usability Testing

User interviews, surveys, moderated usability testing, card sorting, and A/B testing to validate design decisions with real behavioral data.

🗺️

Information Architecture

Site structure optimization, navigation redesign, content hierarchy, and user flow mapping for effortless, intuitive navigation.

📐

Wireframing & Prototyping

Low and high-fidelity wireframes and interactive Figma prototypes — tested with real users before development begins.

♿

Accessibility Audit (WCAG 2.1)

Audit and improve compliance to WCAG 2.1 AA standards — legally important and expands your accessible audience by 15%.

📈

CRO-Focused UX Strategy

CTA placement, form optimization, trust signals, page speed, and checkout flow improvements tied directly to conversion metrics.

🎨

UI Design System

Component library, design tokens, style guide, and pattern library — consistent, scalable UI across your entire product.

📱

Mobile UX Optimization

Touch targets, thumb zones, gesture navigation, and performance optimization specific to the mobile user experience.

🔄

Ongoing UX Retainer

Monthly UX reviews, A/B test analysis, new feature wireframes, and continuous improvements as your product evolves.

Our Framework

We Audit Against Nielsen's 10 Usability Heuristics

The gold standard UX evaluation framework — we audit every digital product against these 10 principles used by UX professionals worldwide.

1

Visibility of System Status

Users always know what's happening — loading states, confirmations, and progress indicators.

2

Match Real World

Language and concepts that match users' mental models — no jargon.

3

User Control & Freedom

Easy undo, redo, and escape routes — users feel in control.

4

Consistency & Standards

Same interactions, same labels, same patterns across the entire product.

5

Error Prevention

Design prevents errors from happening in the first place — not just error messages.

6

Recognition Over Recall

Minimize user memory load — options visible, not memorized.

7

Flexibility & Efficiency

Shortcuts for expert users — accelerators invisible to novices.

8

Aesthetic Minimalism

No irrelevant information competing for attention on the screen.

9

Error Recovery

Clear, human-friendly error messages with constructive solutions.

10

Help & Documentation

Support content available when users need it — context-sensitive.

Our Process

How We Improve Your UX in 6 Steps

01

Discovery

Understand business goals, target users, current metrics, and key pain points.

02

UX Audit

Heuristic evaluation, heatmaps, session recordings, funnel analysis, and accessibility check.

03

User Research

Interviews, surveys, and usability testing to validate findings with real user behavior.

04

Recommendations

Prioritized fix list with impact vs effort matrix and 90-day implementation roadmap.

05

Design & Prototype

Wireframes and interactive Figma prototypes for testing before development.

06

Test & Handoff

Usability testing of new designs, final iterations, and developer-ready specs.

Tools We Use

Research & Design Tools

Figma
FigJam
Hotjar
Crazy Egg
FullStory
Maze
UserTesting
Optimal Workshop
Miro
Google Analytics 4
VWO
Contentsquare
Lookback
Zeplin
Storybook
WAVE (Accessibility)
Axe
Lighthouse
Why Choose Us

Why Businesses Choose Us for UX Consulting

🔬

Evidence-Based Only

Every recommendation is backed by user research, heatmap data, and analytics — not opinions or guesswork.

📊

Business Metrics Focus

We measure UX improvements by conversion rate, revenue per visitor, and bounce rate — not just aesthetics.

⚡

Fast Audit Turnaround

Detailed UX audit delivered in 5–7 days with prioritized, actionable fixes ranked by business impact.

🎨

Psychology-Driven Design

We apply color psychology, cognitive load theory, and Cialdini's persuasion principles to every design decision.

🔄

Iterative Process

Test, measure, iterate — continuous improvement based on real user behavior data and A/B test results.

🤝

Developer-Friendly Handoff

Figma files with pixel specs, component libraries, and design tokens for seamless developer implementation.

FAQ

UX/UI Questions Answered

What is a UX audit and what does it include?+
A UX audit is a systematic evaluation of your digital product's user experience against established usability principles. It includes: heuristic evaluation, heatmap analysis, session recording review, conversion funnel analysis, accessibility check, and a prioritized recommendation report with impact scores.
How much does UX/UI consulting cost in India?+
UX audits: ₹15,000–₹40,000 for a comprehensive report. Full UX consulting projects: ₹50,000–₹5,00,000+ depending on scope. Monthly retainer: ₹20,000–₹80,000/month for ongoing UX support.
How long does a UX audit take?+
A standard UX audit takes 5–7 business days. A comprehensive audit with user research and usability testing takes 2–4 weeks. We deliver a written report with prioritized recommendations, not just a list of issues.
What is the difference between UX and UI?+
UX (User Experience) is about how a product functions — usability, flow, and journey. UI (User Interface) is about how it looks — visual design, typography, and colors. You need both: beautiful UI with poor UX loses customers; great UX with poor UI repels them.
Can UX improvements really increase conversions?+
Yes — significantly. Our clients average 400% conversion lift after UX improvements. Small changes (reducing form fields from 10 to 4, moving CTA above the fold, adding social proof near the conversion point) can double or triple conversion rates.

Your Website is Leaking Conversions Right Now

Get a free UX audit snapshot — we'll identify the top 3 issues costing you conversions and what to do about them. Takes 15 minutes, completely free.

⭐ Client Success Stories

500+ Businesses Trust Us
to Drive Real Results

From startups to enterprises — here's what our clients say about working with Horizontal Solution.

⭐
4.9★
Google Rating
🏆
4.8★
Clutch.co Rating
😊
500+
Happy Clients
🔁
98%
Client Retention
🚀
10+
Years of Excellence
G
Google Reviews ★★★★★ 4.9
C
Clutch.co ★★★★★ 4.8
F
Facebook ★★★★★ 5.0
✓
Verified Reviews 500+

Trusted by leading brands

Tourava Travel
Trip Dreamer
Legand India Holiday
3 Monkeys Entertainment
Dispatch Block
MM Aqua
Minto Holiday
Digital Marketing Client
Software Company
Social Media Client
Internet Marketing Client
Web Design Client
SEO Client
WordPress Client
App Development Client
Branding Client
Dispatch Block
MM Aqua Technologies
Tourava Travel
Trip Dreamer
Legand India Holiday
3 Monkeys Entertainment
Dispatch Block
MM Aqua
Minto Holiday
Digital Marketing Client
Software Company
Social Media Client
Internet Marketing Client
Web Design Client
SEO Client
WordPress Client
App Development Client
Branding Client
Dispatch Block
MM Aqua Technologies

What our clients actually say about us

“
📈 SEO
★★★★★

Working with Horizontal Solution has been a game changer for our digital presence. Their SEO work took us from page 3 to page 1 in just 4 months. Proactive, transparent, and genuinely invested in our success.

“
🎨 Branding
★★★★★

The team redesigned our brand identity and website. We saw a 180% increase in leads within 2 months. Their creative team understands business, not just design.

“
💻 Development
★★★★★

We re-did our website twice in 12 months. There was no comparison. Professional, Creative, Attentive to Detail, Excellent Communication. If I had contracted with Horizontal Solution the first time I would not have had to do it twice.

“
🌐 Web Design
★★★★★

My new website is everything I wanted. They started with a plan and executed it perfectly. They took time to understand my business before building — which saved countless revision rounds.

Join 500+ businesses growing with us

Let's build your success story — get a free strategy call today.

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Ready to Grow Your Business
Online in 2026?

Partner with India's most trusted digital marketing agency. Get a free audit, a custom strategy, and a clear roadmap to more traffic, more leads, and more revenue — no obligations.

✅ No Long-Term Contracts ⭐ 4.9★ Google Rating 🏆 500+ Happy Clients 🚀 Results in 30 Days 🔒 100% Transparent Reporting
500+ Businesses Grown
₹150Cr+ Revenue Generated
4.9★ Average Google Rating
10+ Years of Excellence

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