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We build powerful LinkedIn presences for B2B brands — precision-targeted LinkedIn Ads, thought leadership content, and executive personal branding that opens doors, starts conversations, and fills your sales pipeline with qualified decision-makers.
LinkedIn has over 100 million users in India — and unlike other social networks, 4 out of 5 LinkedIn members directly influence business purchase decisions. This is where CFOs, CTOs, Procurement Heads, and Business Owners spend their professional time.
For B2B companies — software firms, consultancies, manufacturers, financial services, and professional service providers — LinkedIn offers targeting capabilities that no other platform can match: job title, seniority, company size, industry, and specific company targeting.
At Horizontal Solution, our LinkedIn specialists combine organic thought leadership with precision-paid campaigns to build your brand credibility and generate consistent, high-quality leads from your exact target audience.
From company page management and thought leadership to LinkedIn Ads and executive personal branding — we cover every aspect of your LinkedIn presence.
Consistent, high-quality company page content — industry insights, company news, product updates, team spotlights, and thought leadership that builds authority and attracts followers.
Long-form articles, data-driven carousels, and executive posts that position your brand as the definitive authority in your industry — building trust with your ideal buyers.
Sponsored Content, Message Ads, Conversation Ads, and Dynamic Ads — precision targeting by job title, company size, industry, seniority, and even specific named companies.
Native Lead Gen Forms that auto-fill with LinkedIn profile data — 2× higher conversion rates vs landing pages for demo requests, content downloads, and event registrations.
Sponsored InMail reaching your ideal prospects directly in their LinkedIn inbox with personalized messages — higher open rates than email for senior decision-makers.
Founder and C-suite LinkedIn profile optimization, content strategy, and ghostwriting — turning your leadership team into industry thought leaders who generate 3× more reach than company pages.
Target specific companies and decision-makers with coordinated LinkedIn content and ad campaigns — ideal for enterprise sales with long buying cycles and multiple stakeholders.
Monthly reports on follower growth, organic engagement, ad performance, CPL, lead quality scores, and revenue pipeline attribution — measuring ROI at every stage.
LinkedIn content works on a trust economy — your ideal buyers follow, read, and engage with content before they ever contact you. Our B2B content strategy positions your brand as the go-to authority in your industry long before a prospect is ready to buy.
We create four types of content that consistently outperform: Data-backed insights (original research, statistics), Educational carousels (visual how-to content that gets shared), Case studies (proof that your solution works), and Thought leadership articles (long-form authority building).
The result is a LinkedIn presence that works 24/7 as a lead generation machine — even while your sales team is sleeping.
LinkedIn offers targeting that no other platform can match for B2B — job title, seniority level, company name, industry, company size, years of experience, and skills. We use these to build hyper-specific audiences that include only your genuine buying personas.
LinkedIn Lead Gen Forms are our most powerful tool — prospects can submit their contact details with one click using auto-filled profile data, resulting in 2× higher conversion rates than redirecting to a landing page.
Yes, LinkedIn CPCs are higher than Facebook — but the lead quality is incomparable. Our B2B clients consistently report that LinkedIn leads have 5× higher close rates than leads from any other channel.
We understand the B2B buyer journey — and we create LinkedIn strategies that educate, build trust, and convert professionals into customers.
We exclusively understand B2B marketing — longer sales cycles, multiple stakeholders, value-driven decision-making, and ROI-focused measurement.
Our writers produce LinkedIn content that resonates with professionals — not consumer-brand fluff. Technical, insightful, and conversion-focused.
We measure success by business impact — qualified leads generated, meetings booked, pipeline value influenced, and closed deals attributed to LinkedIn.
LinkedIn's professional graph is unmatched. We build hyper-specific audiences reaching exactly the right job titles at exactly the right companies.
We help founders and C-suite leaders build LinkedIn personal brands that generate 3× more reach and 5× more DM inquiries than company pages.
LinkedIn campaigns live within 48–72 hours. Lead Gen Form campaigns can generate qualified demo requests within the first 24 hours of launch.
Audit company page, executive profiles, current content performance, competitor analysis, and LinkedIn industry landscape mapping.
Define ICP (Ideal Customer Profile), content pillars, editorial calendar, thought leadership topics, and paid campaign strategy per buyer persona.
Optimize company page, executive LinkedIn profiles, showcase pages, and all profile elements for discoverability and professional credibility.
Create posts, data carousels, long-form articles, and ad creatives — scheduled for optimal posting times based on when your audience is most active.
Launch targeted LinkedIn Ads with Lead Gen Forms — carefully monitoring lead quality, not just volume, to ensure pipeline impact.
From startups to enterprises — here's what our clients say about working with Horizontal Solution.
Trusted by leading brands
Horizontal Solution is a great company to work with. They are always responsive and willing to do what it takes to get the job done right and in a timely manner. They are very reliable and intelligent. We interviewed several Marketing firms to revamp our website, logo, and other items — it was clear right away that Horizontal Solution was the right choice.
Working with Horizontal Solution has been a game changer for our digital presence. Their SEO work took us from page 3 to page 1 in just 4 months. Proactive, transparent, and genuinely invested in our success.
The team redesigned our brand identity and website. We saw a 180% increase in leads within 2 months. Their creative team understands business, not just design.
We re-did our website twice in 12 months. There was no comparison. Professional, Creative, Attentive to Detail, Excellent Communication. If I had contracted with Horizontal Solution the first time I would not have had to do it twice.
My new website is everything I wanted. They started with a plan and executed it perfectly. They took time to understand my business before building — which saved countless revision rounds.
Let's build your success story — get a free strategy call today.
From local businesses to enterprise brands — our digital expertise spans every major industry vertical. We understand your market, your audience, and what it takes to win online.
Schools, colleges, coaching centres, online learning platforms.
Hospitals, clinics, diagnostics, telemedicine, wellness brands.
Builders, brokers, housing projects, commercial properties.
D2C brands, online stores, marketplaces, retail chains.
Hotels, resorts, travel agencies, tour operators, OTAs.
Banks, NBFCs, lending apps, insurance, wealth management.
B2B manufacturers, exporters, industrial suppliers.
Law firms, CA/CS firms, consultancies, advisory services.
Restaurant chains, cloud kitchens, food delivery, QSR.
Software companies, SaaS products, IT services, apps.
Gyms, yoga studios, fitness apps, nutrition brands.
Car dealerships, auto parts, EV brands, rental services.
Builders, contractors, architects, civil engineering firms.
News portals, magazines, content creators, digital media.
HR, recruitment, staffing, business process outsourcing.
"Empowering businesses through intuitive technology that simplifies complexity and drives digital transformation with confidence."
Fill out the form and our strategist will get back to you within 24 hours with a custom plan.
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Everything you need to know before getting started.
LinkedIn has 100M+ professionals in India, and 4/5 members directly influence business decisions. Unlike Facebook or Instagram, LinkedIn users are in a professional mindset — making them far more receptive to B2B offers. The targeting precision (job title, company, seniority) is unmatched for reaching decision-makers.
LinkedIn CPCs range ₹100–₹300. Cost per lead: ₹300–₹1,500 depending on industry and campaign type. Higher than Facebook but the lead quality — decision-maker-level contacts ready for sales conversations — justifies the investment. We recommend starting with ₹30,000–₹50,000/month in ad spend for meaningful results.
Data-backed carousels (10-slide PDFs) generate the most shares and saves. Long-form articles build the deepest authority. Video content gets 3× more comments. Personal posts from founders/executives get 3× more reach than company page posts. We use all formats strategically based on your content goals.
Lead Gen Forms are native LinkedIn forms that auto-fill with the member's profile data (name, email, job title, company). This one-click submission delivers 2× higher conversion rates vs directing prospects to external landing pages. They work especially well for demo requests, whitepaper downloads, and event registrations.
LinkedIn Ads can generate leads within 24–48 hours of launch. Organic thought leadership takes 90 days to build meaningful traction — consistency is key. We recommend a combined approach (paid + organic) for fastest pipeline impact while building long-term authority in parallel.
Yes — especially for service businesses, consultants, agencies, and niche B2B suppliers. LinkedIn levels the playing field because credibility and expertise trump company size. A well-positioned small business with strong thought leadership content can attract enterprise clients that large companies cannot.
Yes. We manage LinkedIn company pages and offer executive personal branding packages for founders, CEOs, and sales leaders. Personal profiles consistently get 3–5× more organic reach than company pages, making executive branding one of the highest-ROI activities on LinkedIn.
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