Privacy Policy

1 Introduction

Horizontal Solution is a full-service digital marketing agency based in Greater Noida, Uttar Pradesh, India. We operate https://www.horizontalsolution.com and related subdomains (collectively, the "Website").

This Privacy Policy governs your use of our Website and any services we offer, including SEO, PPC, Social Media Marketing, Website Design, and App Development. By accessing or using our Website, you agree to the collection and use of information as described in this policy.

We comply with India's Information Technology Act 2000, the IT (Amendment) Act 2008, and internationally with the EU General Data Protection Regulation (GDPR) for our European users.

2 Information We Collect

We collect the following categories of information:

2.1 Information You Provide Directly

• Contact Information: Name, email address, phone number, company name when you fill out contact forms or request a proposal.
• Project Details: Website URL, service requirements, budget range, and project descriptions shared during consultations.
• Payment Information: Billing name and address (actual card/bank details are processed by secure third-party payment gateways — we never store raw payment data).
• Communications: Emails, chat messages, and support tickets you send to us.

2.2 Information Collected Automatically

• Usage Data: Pages visited, time on site, click patterns, and referral sources via Google Analytics 4.
• Device Data: IP address, browser type, device type, operating system, and screen resolution.
• Cookies & Tracking: Session cookies, persistent cookies, and third-party tracking pixels (see Section 4).

3 How We Use Your Data

We do not sell, rent, or trade your personal data to any third party for their marketing purposes.

4 Cookies Policy

We use cookies to enhance your experience. Cookies are small text files stored on your device. You can control cookies through your browser settings.

To opt out of Google Analytics, install the Google Analytics Opt-out Browser Add-on. To opt out of Meta tracking, visit Facebook Ad Settings.

5 Data Sharing & Third Parties

We share your data only with trusted service providers necessary to operate our business:

• Google LLC — Analytics (GA4), Google Ads, Google Workspace (email)
• Meta Platforms Inc. — Facebook/Instagram advertising pixels
• Razorpay / PayU — Payment processing (India)
• Mailchimp / HubSpot — Email marketing and CRM
• Cloudflare Inc. — CDN and DDoS protection

All third-party providers are bound by data processing agreements and are prohibited from using your data for their own purposes. We may also disclose data when required by Indian or international law.

6 Data Security

We implement industry-standard security measures to protect your personal data:

• SSL/TLS encryption (HTTPS) for all data transmission
• Access controls — data is only accessible to authorised staff who need it to perform their work
• Regular security audits and vulnerability assessments
• Automatic data backups with encrypted storage

7 Your Rights

Depending on your location, you have the following rights regarding your personal data:

• Right to Access: Request a copy of the data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your data (the "right to be forgotten").
• Right to Restriction: Request that we limit how we process your data.
• Right to Data Portability: Receive your data in a structured, machine-readable format.
• Right to Object: Object to processing based on legitimate interests or direct marketing.
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, contact us at privacy@horizontalsolution.com. We will respond within 30 days.

8 Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy:

• Client project data: 7 years (for legal and tax compliance)
• Marketing contact data: Until you unsubscribe or request deletion
• Website analytics data: 26 months (GA4 default)
• Support communications: 3 years

9 Children's Privacy

Our Website and services are not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe a child under 18 has submitted personal information to us, please contact us immediately and we will delete that information.

10 Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting a prominent notice on our Website and updating the "Last Updated" date at the top of this page. Your continued use of the Website after changes are posted constitutes acceptance of the updated policy.

11 Contact Us

For privacy-related queries, to exercise your rights, or to report a concern, please contact our Data Protection contact: